On Tuesday, August 31 CoverFX treated a few select beauty bloggers in Toronto to a launch event for their newest product, Eye Prep FX at the wonderful Wish restaurant. Being a fan of their SkinPrep FX and BritePrep FX I was very excited for this product and event.

Showing off the benefits of the product while letting us mingle and snack/drink made this the perfect event for me.

EyePrep Fx anti-age Soothing Primer helps strengthen the tissue in the eye area, reduce puffiness and provided an absolute amazing eyeshadow and under-eye base that helps instantly binds concealer to it.

Since this product has no colour to it, it actually seems like the perfect eyeshadow base, meant to target the causes or under-eye circles and puffiness as well as aging, it also helps us mask any imperfections we have around that area and makes it last all day. In addition to this eyeshadow looks great over it and also lasts all day. What more could a girl ask for?

Founders of CoverFX Lee Graff (left) and Jenny Frankel (right) and Social Media Co-ordinator Melissa Shum (centre)

Over the next few weeks I'm going to be trying out EyePrep FX and reviewing it, I really believe after this event that this finally might be the answer to all my prayers in the under-eye and eye department.

Melissa Shum - Social Media and Marketing Co-ordinator for Coverfx demoing the great staying ability of Eyeprep