I recently picked up L'oreal's "Because You're Worth It" (fab name by the way), but I've had Butter London's "The Full Monty" for over a year now and I really couldn't stop comparing them. Then came along Zoya's "Ziv" and I really got thinking, "these look a like!"

So, L'oreal's has a bit more silver in the gold colour, Butter's is just a tad bit more golden with some larger glitter in it, while Zoya's has the same shade as Butter's but with even more glitter in it.

I love all three, they all wear really well and go on easy.